Teaser
We then partnered with two blonde, high profile fashion Influencers as product ambassadors and models for our launch film and photo shoot.
Viktoria Rader, Lisa Hahnbück for Andy Wolf x John Frieda®
#yourbrilliantshine
Social Media Incentive
The glasses, alongside product samples, were sent to selected Influencers, and fans had the chance to win a pair each week if they uploaded a selfie to the John Frieda website, using a special Brilliant Shine filter.
